Apple faces challenge with the launch of latest iPhone

Without the star power of Steve Jobs to launch the product, the spotlight will be on the company’s new CEO, Tim Cook. His primary challenge will be to make the case that the iPhone, now in its fifth year, remains a distinctive and desirable product. When Apple Inc. unveils its new iPhone it will face the difficult task of outdoing the industry’s hottest smartphone maker: itself.

Tags: , , , , , , , , , ,