Nexus Smartphones: Who Wins, Who Loses if Google Launches Android 5.0 in Multiple Handsets?

This fall, with the expected release of Android 5.0, Google might completely reinvent its Nexus smartphone program: Instead of partnering with a single handset manufacturer to launch a single flagship Nexus phone, Google could release as many as five Nexus-branded smartphones, each running a pure, unadulterated version of the company’s next operating system.

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